How This Nonprofit Cut Creative Costs by $30K to Drive Donations
About the Organization
Impact Nations is a 17 year old nonprofit headquartered in Albuquerque, U.S.A empowering the world’s most vulnerable people in underserved communities across Africa, Nepal, India & The Philippines. Over the years they have rescued & restored millions of lives with skills and relief products.
“era92 gave us a whole new brand, new colors, new fonts, they do such a wonderful job with the films they create & we are very pleased with the super fast turnaround time.”
Tim Stewart
Director of Operations, Impact Nations
400
Designs Created
1000
Social Media Posts Created
15+
Videos Produced
$30K
Saved on Creative Work
The Challenge
Branding
Impact Nations had great and compelling messages however, the presentation of the messages was not on brand yet visually attractive work is highly sought after more than work that’s not, which wasn’t the case with Impact Nations. The fonts were always distorted and brand colors never mixed right. Keeping all design work in-house ate up valuable time and hiring once off was only reserved for intense design documents.
Social Media Presence
The unappealing graphics then lowered the brand’s engagement on all its social media platforms. Low engagement on the brand’s posts resulted in less traction on their platforms. This made the brand appear amateur online and even powerful campaigns seem insignificant because of the way they were being promoted.
Films
Before the subscription, Impact Nations would hire era92 for one-off film productions. Because one-offs are expensive, they could only make so many films. On top of that, being an international organization with partners in different countries, they were barely documenting their work on ground and if they desired to, it was simply too hectic to coordinate and put together. Before settling on the era92 subscription, the Impact Nations team tried to do it all in-house but with less and less time to focus on strategy — they had to find a way to increase their creative output.
The Solution
The Impact Nations team found that era92’s subscription produced more consistent high quality compared to what they’d get from doing it themselves.
“The benefit I see is the unlimited requests we can send in,” says Tim. The team now leverages era92 for any design or film tasks, big or small to move their work forward.
Our experienced film team shoots both macro and micro films for all Impact Nations’ partners in Uganda, coordinates & guides the partners in other countries to produce films. This has helped Impact Nations strengthen their external communications with donors especially with campaigns thus increasing their donations & building great rapport on their social media.
To Tim, getting a design or film back in one to three days is an “instant $500 value.”
